Audience Targeting 101: Demographics
This is part one in a multi-part series on audience targeting – subscribe to Run of Network’s RSS feed so you don’t miss the next parts! Traditionally, advertising has been all about content adjacency...
View ArticleAudience Targeting 101: Psychographics
This is part two in a multi-part series on audience targeting – read Part 1 and subscribe to Run of Network’s RSS feed so you don’t miss the next parts! Demographics Explain Who, but Psychographics...
View ArticleAudience Targeting 101: Purchase Intent
This is part three in a multi-part series on audience targeting – read Part 1, Part 2 and subscribe to Run of Network’s RSS feed so you don’t miss the next parts! Closing at Volume – Using Not Abusing...
View ArticleAudience Targeting 101: Social Advertising
This is part four in a four-part series on audience targeting – read Part 1, Part 2 and Part 3 here! The Future of Audience is Social In the prior articles in this series, we’ve talked about the basic...
View ArticlePublisher Monetization: Data Selling & Match Services
This is part of our series on Publisher Monetization: read the other parts on Premium Content and Affiliate Programs and eCommerce!! In addition to display advertising, premium content, and lead...
View ArticlePublisher Monetization: Premium Content & Services
This is part of our series on Publisher Monetization: read the other parts on Data Selling and Match Services and Affiliate Programs and eCommerce!! Aspirational for publishers, loathed by users, pay...
View ArticlePublisher Monetization: Affiliate Programs & eCommerce Solutions
This is part of our series on Publisher Monetization: read the other parts on Data Selling and Match Services and Premium Content!! While display advertising is often the foundation to a publisher’s...
View ArticleAd Ops Mid-Year Tune Up Part I: Simple Strategies to Make Your Life Easier
This is the first part of our series on The Ad Ops Mid-Year Tune Up, subscribe to Run of Network’s RSS feed so you don’t miss the next parts! With the year now halfway in, the first few weeks of Q3...
View ArticleAd Ops Mid Year Tune Up Part II: Goals & Team
This is the second part of our series on The Ad Ops Mid-Year Tune Up, read Part 1 and subscribe to Run of Network’s RSS feed so you don’t miss the next parts! In the first article, it was all about...
View ArticleAd Ops Tune Up Part III: Looking Ahead
This is the final part of our series on The Ad Ops Mid-Year Tune Up, catch up with Part 1 and Part 2. In this bookend to our series on the mid-year ad ops tune up, it’s all about looking forward. If...
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